Commissioned by Mama Festivals

Wilderness is a delight for all our photographers – it always makes for photo gold. In 2018, Mama Group asked us to shoot exclusively using analogue. We decided to show the magic of Wilderness by showing less of a ‘marketing’ visual story, to creating a more human one. The risk paid off and was a catalyst for how they are marketing their future events. Our analogue work even got recognition from the Creative Review Photography Annual and was included within their ‘best in marketing’ selects from the photography industry.



“With a prestigious reputation within the festival industry, we had high hopes, which were more than surpassed by the quality of the photography, which reflected their special talent for getting in amongst the event”

Rose Robertson
Marketing Manager for Wilderness