Superdry Sounds

Commissioned by Superdry

Brand activation is a big focus for us, and this new music venture by Superdry was an opportunity to show off our fashion and lifestyle photography knowledge. We worked closely with the client, at their impressive activations at MELT and Field Day, to capture imagery of the live music, models and atmosphere while also producing immediate output materials for social media. Having a brand-first strategy is a skill we continue to hone.