Adidas x Merky “Original SPRT” launch event

24 January 2019

in December Adidas Originals launched a special new partnership with Stormzy. Branded as Adidas Originals SPRT, or Adidas x Merky, the new collection will see a series of ongoing collaborative projects, celebrating urban youth culture and creativity inspired by the artist’s London roots.

Fanatic was commissioned by Broadwick to document the unique launch in London. For the launch day Stormzy surprised four London schools to partake in Q&A’s and then invited the lucky students to an intimate event in the evening, to showcase Londons upcoming talents and celebrate the Adidas x Merky collaboration. The performances ranged from dance to spoken word, music and a finale from Stormzy himself.